Did you know that digitally transformed organziations are projected to contribute more than half of the global domestic product by 2023? According to digital transformation statistics, 65% of global GDP is projected to be digitized by the end of 2022. Digital transformation market is projected to reach a whopping $1009.8 billion mark by 2025.
In addition to this, a vast majority of enterprises (89%) have either adopted digital business strategies or are in the process of doing so in the near future. 70% of businesses already have a digital transformation strategy or are working on creating one. All these statistics clearly show the wider adoption of digital transformation.
Unfortunately, most businesses that have adopted digital transformation fail to take full advantage of it. One of the main reasons for it is that they ignore the human aspect of digital transformation. If you are one of those businesses that have already embraced digital transformation but could not get the results you are looking for, then this article is for you.
In this article, you will learn about four ways to make digital transformation more human centric.
Table of Contents
What is Digital Transformation and What It is Not?
Human Centric Approach To Digital Transformation
4 Ways To Make Digital Transformation More Human Centric
1. Set SMART Goals
2. Engagement Matters
3. Harness The Power of Data
4. Leverage Tools Smartly
What is Digital Transformation and What It is Not?
Before we move forward, it is important to understand what is digital transformation and what it is not. Most businesses have a shallow understanding of digital transformation and they try to implement it which is why they end up making mistakes along the way.
The first thing you need to understand is that there is more to digital transformation than just technology. It also comprises people and processes. Ignoring any one of these elements will increase the probability of failure of your digital transformation initiatives.
Digital transformation is all about driving change. This means that you might have to completely change the way you communicate or work. Digital transformation also creates a culture of innovation and experimentation. The primary purpose of digital transformation is to enhance the productivity of your organization and enhance the user experience while doing so.
Human Centric Approach To Digital Transformation
Whenever you try to implement a new technology like a cheap dedicated server, you are bound to face resistance from different stakeholders. Same goes for digital transformation. That is why it is more important than ever to consider people when implementing digital transformation.
Ask yourself, how will these changes impact both your employees and customers? Try to understand why different stakeholders are opposing them. Each stakeholder might have a different reason why they might be opposing your digital transformation initiatives. You need to identify those pain points and try to fix them.
Take feedback from different stakeholders and make them visualize the real benefits of your digital transformation initiatives. When they see that you are serious in resolving their problems and the advantages digital transformation offers to both individuals and the company as a whole, they will stop opposing and start supporting your digital transformation initiatives.
One of the best examples in this regard is Bergen Community College. They replaced an outdated document management system and improved the student center experience by digitizing and automating routine services, resulting in a 50% reduction of foot traffic and saving an estimated $1 million in time and resources. Staff can now focus on providing high-touch support such as advising and counseling.
4 Ways To Make Digital Transformation More Human Centric
Here are four ways you can use to focus on the human side of digital transformation.
1. Set SMART Goals
Before you embark on your digital transformation journey, it is important to set SMART goals. You might be wondering what SMART goals are? SMART stands for Specific, Measurable, Attainable, Relevant and Time Bound. Any goals you set for your digital transformation initiatives must have these attributes.
For instance, if your goal is to improve your productivity with digital transformation then your SMART goal should be to improve business productivity by 40%with the help of automation in one year. With a SMART goal in front, it is much easier to achieve your target. Not only that, it will also allow you to create a specific strategy and define roles and tools you will need to achieve those goals. In short, setting SMART goals for digital transformation will set the ball rolling and provide your team with a clear direction to move towards.
2. Engagement Matters
Whether it is your employees, customers or top leadership, it is important to keep them highly engaged throughout the digital transformation process. For this, you will have to streamline your processes. Encourage employees to collaborate and share ideas with one another by breaking down the silos. Show the real value digital transformation has to offer and how it can help your business grow faster to keep the top level executives interested.
3. Harness The Power of Data
Data is at the heart of digital transformation. Adopting a data-driven model will accelerate the pace of digital transformation. It will not only help you make the right business decisions at the right time but can also give you a competitive advantage over the rest of your competitors. If you use data to your advantage, you can not only deliver the best user experience to your customers but also to your employees. Not only that, it will also help you adopt the best pricing strategies and divert more resources to areas that need improvement.
4. Leverage Tools Smartly
Digital transformation is not just about switching from cheap dedicated server hosting uk to top VPS in singapore. Without providing your team members access to the right tools, you can not digitally transform your business. In fact, these tools can also help you sow the seed of innovation.
One of the best examples of this could be low code and no code tools. These tools enable even beginners who don’t know much about coding to develop apps and software thanks to their drag and drop interface.
Which methods do you use to add a human touch to your digital transformation initiatives? Share it with us in the comments section below.
